• Consumer Engagement
• Loyalty Strategy
• Growth & Innovation

Mandarin, Greek, Spanish, English, HTML, CSS

Spearheading AR, AI, and on-chain strategies to enhace consumer engagement, loyalty, and transformation.

Led full-funnel acquisition and subscription growth strategies for IoT security software and products.

Drove product growth and GTM strategy for early AI & ML-driven ESG analytics platform acquired by FactSet.

I’ve always worked end-to-end — from storytelling to strategy, concept to execution. My roots are in visual design, shaped in the agency worlds of Shanghai and Beijing. From there, I jumped into the Bay Area tech scene, leading product growth and innovation with a 360° lens: brand, data, UX, and beyond.